The power of a unified brand

December 14, 2014

Increasingly when schools rebrand they are looking to extend the same uniform theme across the whole school, from early years right up to seniors. Instead of junior and senior school pupils sporting often quite different looks, school management teams are recognising the power of a unified identity for all their pupils, whether they are three or 18 years old. Over the past decade schools have had to become increasingly marketing-savvy to compete for pupils and they know that when it comes to branding, consistency is key.

Consequently, we are seeing junior and senior schools collaborating on uniform choices to agree a style that works well across all age groups from tots to teens. Leading independent school St. Swithun’s School, Winchester is one of several Stevensons customers that has recently introduced a new uniform and sports kit across its junior and senior school to reinforce a single, distinctive identity across all age groups.

A one stop shop

Schools continue to see the sense in working with a schoolwear partner that can handle the entire uniform supply process and Stevensons currently works with more than 300 schools – including 20% of The Times Top 100 independents – to provide a full schoolwear and sportswear service.  From advising on redesigns to sourcing competitively-priced products in the latest fabrics and selling through multiple channels, we free school management teams to concentrate on what they do best.

We understand that happy parents mean happy school administrators and consistently provide a first-class service you can rely on. This includes giving parents a choice of ways to buy – through our own network of shops, the internet or on-campus school shops.

To find out more about Stevensons’ multi-channel school uniform retailing service or if you would like a uniform redesign consultation, call us on 01727 815715.

Article Tags: