WHILST WE DON'T NECESSARILY SEEK OUT ATTENTION FOR OUR EFFORTS, IT'S ALWAYS NICE TO PICK UP AN AWARD OR TWO IN RECOGNITION OF THE SERVICES WE PROVIDE TO BOTH OUR RETAIL CUSTOMERS AND OUR SCHOOL PARTNERS. IN THE SCHOOLWEAR INDUSTRY THEY DON'T COME ANY BIGGER THAN THE ANNUAL SCHOOLWEAR ASSOCIATION AWARDS.
SO, WE ARE VERY HAPPY TO HAVE ONE A DIFFERENT AWARD IN THE LAST TWO YEARS.
Founded in St Albans in 1925, Stevensons has expanded from supplying school uniform to around 40 local schools to over 500 schools throughout the UK via 16 high street branches countrywide, 13 school campus shops, over 240 school pop-up selling events a year on school premises and hundreds of school online-shops.
The strategy to increase business organically as well as through acquisition has pushed the year-on-year-sales forecast to +40 %, building on 2017's 36% increase.
Relaunched in 2016 as part of a re-branding programme, Stevensons website impresses on both the technical and design fronts.
Highlights include consistent and cohesive branding, improved readability and usability, and responsive design that adapts across all devices. All of this has contributed to significant increases in the session durations and online transactions.
Added value introduced to the new website includes online appointment booking at Stevensons' retail stores, the ability to download gender and year-specific price lists, and the option to create time-specific school related communications.
Increased information is also provided, including background on the company and its ethos, and the services it supplies. A focused social media strategy lends added support to Stevensons' new and improved digital presence.